Every beat he made after that point, Future got the first listen. Once he graduated, ATL Jacob began working steadily with Freebandz. “Pluto didn’t wanna sign him until he was done with high school,” his sister Jamaya recalled. Five months later, he played his beats for Casino of Freebandz, who loved what he heard and quickly introduced him to Future, a meeting that would change his life forever. But just when everything seemed to be going his way, he hit a speed bump.Ī post shared by ATL Jacob soon as Jacob got out of the hospital, it was on. He even asked the school principal to play his beats over the high school intercom during morning announcements-and they did. Jacob rap too!” His band teachers at Creekside High School in Fairburn, Georgia encouraged him to keep pushing. He don’t care if you get mad.” The last person I knew like that was Mike Will, and look how successful Mike Will is. He’ll ask you a million and ten times to do what he needs done. “Jacob is very adamant about sh*t,” says Southside. I can fly.”īesides his talent for music, Jacob was blessed with determination. So now it’s like I believe you can do anything possible. I didn’t know I would see the other side of the world. “You ain’t even know how big stuff can go. “Growin’ up down there, it felt like I was just in a box,” Jacob says. His mother allowed him the freedom to stay out late in the studio as long as he finished school. He saw his friends and neighbors in Atlanta getting sucked into the streets, catching cases and caskets. Jacob convinced her that the risks of not pursuing them were even worse. His mother, Valencia Canady, knew that her youngest son was special, but she understood the risks associated with pursuing his rap dreams. (Photo by Paras Griffin/Getty Images for BET) He went by Meathead at the time, but the Dungeon family had nicknamed him “The Future.”ĪTL Jacob (R) and Mom attend the BET Hip Hop Awards 2022 at The Cobb Theater on Septemin Atlanta, Georgia. One of the rising talents in the group was a young man born Nayvadius DeMun Wilburn. The year was 2003, and Rico Wade of Organized Noize, the visionary production team that launched the careers of OutKast and many other future ATL legends, was rolling out a brand new crew known as Da Connect. When OutKast dropped their final album-the certified diamond opus Speakerboxx/TheLove Below-Jacob was just shy of four years old. His words would prove prophetic, as Atlanta would come to dominate hip hop by the turn of the millennium. “ The South got somethin’ to say,” Dre stated defiantly while accepting OutKast’s award for Best New Group of the Year amidst a chorus of boos. To put all of this into perspective, Jacob Canady was not even born when André 3000 threw down the gauntlet at the 1995 Source Awards in New York City. In hip-hop today, the tags add to a song, creating hype and anticipation when the song has barely started.Polow Da Don, Brooklyn Johnny, and ATL Jacob attend BMI R&B Hip Hop Awards 2022 Pre-Show Pool Side Mixer at La Côte at Fontainebleau Hotel on Septemin Miami Beach, Florida. Here, XXL highlights some of the most popular producer tags, from the names you need to know in hip-hop.įrom ChaseTheMoney's "ChaseTheMoney ChaseTheMoney," voiced by Valee, to EarDrummers' pitched-down tag or the internet favorite P'ierre Bourne catchphrase, "Yo, Pi'erre, you wanna come out here?," rap listeners already know what they are in for, just off of a short audio clip. Add in the prevalence of social media and the much smaller proximity of producers to fans and your tag can become huge. Surging to popularity in the early 2000s, producer tags are everywhere now. One of the ways producers separate themselves from the pack is with a tag, an audio drop that plays during their beats that makes it clear who produced the track. In hip-hop, there's always been appreciation for having a "calling card." Whether it's a rapper having a go-to ad-lib or a production style being so unique that you know it every time a song plays, artists within the genre want to stick out.
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